Advantages of APP:

1. Accurate

1) App is actively downloaded by the user in the app store, and the user's download behavior is first based on the interest in the app content.

2) Most apps have social sharing capabilities that can further aggregate similar groups.

2. Strong interaction

1) App provides a richer form of expression than previous media, and the touch screen of smart devices has achieved an unprecedented interactive experience.

2) By embedding a social platform inside the app, user interaction and word-of-mouth communication can be realized, thereby enhancing user loyalty.

3. Innovation

In the era of mobile internet, App is designed to take into account the user experience, and combines the characteristics of mobile devices (such as camera functions, positioning functions, sensors, etc.), and the novel features are more attractive to users.

4. Super user stickiness

Nowadays, no matter where you go, mobile phones don't leave. When you have time, you can take your mobile phone out and play it, even if you go to the toilet. App preemption is the user's fragmentation time. As long as the user does not actively delete, the app will remain in the user's mobile phone, and you have the opportunity to continuously disseminate information to the user.

APP's disadvantages:

1. High maintenance cost: Android and IOS are developed independently, and it is relatively troublesome to maintain;

2, the retention rate is low: the frequency of APP opening largely determines its retention rate, and may be uninstalled soon if it is not used frequently;

3, the promotion cost is high: APP does not have a certain reputation, the cost of promotion is high, and the cost of obtaining customers is high;

4. Uploading the APP path is complicated: uploading to the APP requires confirmation by the store or the application market.

Have you noticed that the people around you are spending more time and money on their mobile phones, have you noticed that no matter whether it is in the elevator or on the newspaper bar or in the supermarket, more and more QR codes appear in front of ordinary people?

The times are changing, we can't avoid it. Under such an era, enterprises can better expand the market after adopting APP, and enhance their own development space in the market.

First, how to build APP

At this stage, different enterprises in the self-built APP, mainly based on their own future market strategic planning and the actual situation of the enterprise to make trade-offs, APP mobile terminal such marketing and promotion methods occupy a great significance in the long-term value of the enterprise, and also It is directly related to the promotion, marketing and operation of the company in the future development.

Enterprise APP products have become an indispensable symbol for enterprises in the Internet era. More and more traditional enterprises are habitually emphasizing such APP development as a display window of brand image or corporate image while deeply embracing the Internet.

Second, APP can bring advantages to enterprises

After the development of such an APP, enterprises can better display the corporate culture, image and product information in a comprehensive way for the society and the consumer group. Only one APP can be used to put all the promotion information of the enterprise into it. At the time, the use of two-dimensional code for publicity has achieved an advantage of low cost, wide coverage, and higher network marketing efficiency.

Third, APP achieves a bridge of communication between enterprises and users

The APP developed by the team can build different functions, such as querying business information, sending text messages, and dialing directly, so that consumers can be more convenient in the process of use, and use the most intuitive method to purchase relevant information and truth. User data is submitted to the enterprise.

This will enable the company to further understand the user's ideas and wishes, respond to the market and consumer groups in a timely manner, so that the corporate image and service quality can be improved and optimized, and then won the praise of consumers.

The advent of the Internet has left many traditional enterprises unprepared, and the use of platform APP development allows you to have more marketing advantages in such a market and occupy a larger market share!

From the emergence of smart phones to the current popularity, mobile phones are driving the development of other industries while carrying the times.

Why is the development of APP applications so much increased? Why can APP applications be quickly received by people in a short period of time? Xiaobian and everyone to discuss.

1, APP application software meets people's needs

The mobile APP application software can develop rapidly in a short period of time, mainly because it essentially meets the needs of today's social development and people's lives. The diversified development of mobile mobile APP is also the main reason for its foothold, whether it is shops or games. , translation programs, libraries, etc., which are involved in your life, can appear in front of you in the form of a client program.

2. Convenience advantages of mobile APP applications

Mobile APP application software is convenient and practical. In the past, people browsed the web, shopped online, and queried data can only be realized through a browser, but in today's fast-paced society, this cumbersome browsing The query method can't satisfy the customer's needs, so this time the mobile APP application will naturally act as an alternative role.

3, mobile APP application has been integrated into people's lives

Mobile APP software not only achieves the requirements of one-click to achieve the purpose, but also extends to all areas of life and work. Mobile phones are an indispensable tool for life in the modern era. Nowadays, people who play with mobile phones can be seen everywhere on the bus. Whether it is going to work or getting off work, the mobile phone is already an indispensable item, and it can be said to be indispensable.

4, APP publicity effect is good, easy to improve customer viscosity

Mobile APP software can reduce advertising costs and promote better results. Compared with traditional advertising methods, mobile APP ads do not need to pay for clicks and broadcasts. Their graphic and vivid advertising expressions are superior to traditional advertisements in terms of cost and effect. At the same time, mobile APP software is also easier to increase the viscosity of customers. To maintain long-term business relationship with customers, you need a bridge and a link. Both sides need a channel for information flow. At this time, mobile APP can act as a bridge and a link to enhance the word-of-mouth communication of consumers.

For these four reasons, the development of mobile APP applications continues to be a certain speed. Due to the development needs, small and medium-sized enterprises that develop mobile mobile APP applications are also emerging one after another. More and more enterprises are investing in the development of mobile APP software. More and more companies are developing without APP software.

Thanks to various demands, the development of APP applications is becoming faster and more popular, and the APP software market is booming nowadays. The development of mobile APP applications is also diverse, and mobile app development companies are also rapid development. From the beginning to the present, mobile mobile APP application software market can be said to reach a certain height, whether in the previous development or future development, I think mobile APP software will leave a prominent stroke in this era. The development of App in 2017 is already an industry trend. More and more companies and businesses choose to do apps. Why not choose a good partner to customize the app?